2011 Finalists
RSVP finalists
| Campaign Name | Entrant | Nominee |
| "A Long Engagement" - Air New Zealand's Airpoints Programme | Affinity ID | Air New Zealand |
| A Loyalty Revolution - Air New Zealand's Everyday Airpoints Takes Off | Affinity ID | Air New Zealand |
| Bay Audiology - A New Beginning | Bay Audiology | Twenty |
| BMW 1 Series M Promotion | Twenty | BMW Group New Zealand |
| BMW Faststart | DraftFCB | BMW Group New Zealand |
| BMW X3 Launch Mailing | Twenty | BMW Group New Zealand |
| Cadbury Snowglobe | DDB Group Rapp Tribal NZ
| Cadbury New Zealand |
| Countdown Gets Social | Countdown
| Ogilvy |
| Department of Advertising Standards & Regulations | Barnes, Catmur & Friends | |
| Farmers Club - More to Love | justONE | Farmers Trading Company |
| Farmlands 'Party of the Year' | justONE | Farmlands Trading Society
|
| FBuShare: Fletcher Building's Global Employee Share Plan | Studio Alexander | Fletcher Building |
| Fish For Prizes | JWT | Z Energy
|
| Fit to Fly | Air New Zealand | .99 |
| Gourmet Cat Personality Test | Affinity ID | Heinz Watties |
| Heineken "Follow the Star" | Saatchi & Saatchi
| |
| Kiwibank Green Ops | Ogilvy | Kiwibank New Zealand |
| Kiwibank Offset Mortgage | Ogilvy | Kiwibank New Zealand |
| Kustom Konnections Acquisition | DraftFCB | Genesis Energy |
| Kustom Konnections Rewards Programme | DraftFCB | Genesis Energy |
| Launching Avigra - More Bang for Your Buck | bcg2 | Pfizer New Zealand |
| Life Pharmacy - "Use it or lose it" Campaign | Ogilvy | Pharmacy Brands |
| Lucky Days | DraftFCB | Westfield New Zealand |
| Maclean Eden Park Session | justONE | Maclean
|
| Mountain Dew Skate Pinball | Colenso BBDO/AIM Proximity | Frucor Beverages |
| Neighbourhood Muck-in | DraftFCB | Genesis Energy |
| Real Coffee. Made Easy. | DraftFCB | Cerebos Gregg's |
| Re-inventing Long-haul Travel | Air New Zealand | .99 |
| Rinnai's HotFlo To Growth Promotion | Rinnai New Zealand | Twenty
|
| Safety Week: Make Sure a Fall Doesn't Ruin Your 2011 | AIM Proximity | Accident Compensation Corporation |
| Steinlager - We Believe | DDB Group Rapp Tribal NZ | Lion |
| Te Hana. Outshine the Ordinary | bcg2 | Lion |
| The Edge Lost in a Box 2 Delivered by Pizza Hut | The Edge | |
| The Edge Rob the Bank with Instant Kiwi | The Edge | |
| The Flyer - Air New Zealand Retail | Air New Zealand | .99 |
| The More the Merrier - Air New Zealand's Airpoints Programme Expansion | Affinity ID | Air New Zealand |
| Top to Bottom - Off Road | AIM Proximity | Toyota New Zealand |
| Waitakere City Council - "Boy Racer" | Ogilvy
| Waitakere Council - now Auckland Council |
| Warm Up New Zealand: Heat Smart Autumn Marketing Campaign | The Energy Efficiency and Conservation Authority (EECA) | |
| Welcome the World - Giving a Sponsorship Back to New Zealand | DDB Group Rapp Tribal NZ
| ANZ |
| Westpac Chopper Appeal 2011 | Colenso BBDO/AIM Proximity | Westpac |
| Westpac Vision Launch | Colenso BBDO/AIM Proximity | Westpac |
| What's My Number | DraftFCB | Electricity Authority |
RSVP Craft finalists
| Campaign | Entrant | Nominee |
| AMP 'Do Your Thing' | AMP Financial Services | DNA |
| Beautify Your City - A Rubbish Idea | Colenso BBDO/AIM Proximity | Heart of the City |
| Cadbury Share the Joy | DDB Group Rapp Tribal NZ
| Cadbury New Zealand |
| CanTeen Magnificent Memory Machine | M&C Saatchi | |
| Department of Advertising Standards & Regulations | Barnes, Catmur & Friends | |
Do Something Extraordinary - NZ Police
| M&C Saatchi | |
| EFFIE™ Awards – Making It Personal | DraftFCB | CAANZ |
| Farmlands 'Party of the Year' | justONE | Farmlands Trading Society
|
Impulse Saver
| Colenso BBDO/AIM Proximity | Westpac
|
| Mountain Dew Skate Pinball | Colenso BBDO/AIM Proximity | Frucor Beverages |
| Neighbourhood Muck-in | DraftFCB | Genesis Energy |
| New Zealand Notworth News | M&C Saatchi | |
| PEDIGREE Adoption Drive: Doggelgänger | Colenso BBDO/AIM Proximity | MARS New Zealand |
| Say No To Naff | DraftFCB | UNICEF NZ
|
| Steinlager - We Believe | DDB Group Rapp Tribal NZ
| Lion |
| Top to Bottom - Off Road | AIM Proximity | Toyota New Zealand |
| Welcome the World - Giving a Sponsorship Back to New Zealand | DDB Group Rapp Tribal NZ
| ANZ
|
| What's My Number | DraftFCB | Electricity Authority |
| Win a Fence | DraftFCB | Genesis |
Nexus finalists
| Campaign Name | Entrant | Nominee |
| A Progressive Transformation - The Countdown Story | Progressive Enterprises | Ogilvy |
| BNZ Health Check Propensity Model | BNZ | |
| CRM: A New Way to Connect With Fuel Customers | Loyalty New Zealand | Z Energy |
| Farmers Club - One Club in Realtime | justONE | Farmers Trading Company |
| Farmers Club - The Three in One Solution | justONE | Farmers Trading Company |
| Localist - WhatsGoodAroundHere.co.nz | M&C Saatchi | |
| Ministry of Education "What Teacher Shortage?" | Ogilvy
| NZ Ministry of Education
|
| NESCAFÉ Gold Sampling on Facebook | Simplicity CRM | Nestlé New Zealand |
| PEDIGREE Adoption Drive: Doggelgänger | Colenso BBDO/AIM Proximity | MARS New Zealand |
| Telecom Prepaid Behavioural Marketing | Telecom New Zealand | |
| Telecom: We're Changing the Way We Do Broadband | Telecom New Zealand | DDB Group Rapp Tribal NZ |
| The Advintage Advantage | Jericho | Advintage |
Total Home Broadband Right Planning
| DDB Group Rapp Tribal NZ
| Telecom New Zealand
|
| Uncluttering the Wallet - the Digital Evolution of Subcard | justONE
| Subway
|
Vodafone RightForYou Programme
| Vodafone New Zealand
| |
STUDENT MARKETER OF THE YEAR finalists
Entrants: Kate Cullinane, Raymond Tiong & Jess Woodward
Campaign: Green Zones
Entrants: Lucy Morgan & Tabitha Coleman
Campaign: Fast Pass